Experience strategy
We design experiences before they are built.
- Customer journey design
- Brand experience strategy
- Campaign concepts
Going out
Tickets & events
Munch & Sip Pantry — 29 Aug. See what's on and register for first access.
Planning somethingStart a brief
Launches, activations, conferences, festivals. Tell us what you're trying to make happen.
Working with usClient lounge
Track your project, approve estimates, raise anything. One sign-in.
Building with usPartner network
Suppliers, traders, talent and crew — apply once, get briefed first.
A1
Who we are
We design experiences that connect brands with people.
- 2017Founded in Harare.
- NextBuilt and ran our own consumer events.
- ThenLearned how people actually behave around brands.
- LaterTurned that into better-designed experiences.
- NowDelivering brand experiences across Southern Africa.
Lemongroove Brands is a brand experience company. We help organisations create meaningful customer engagement through strategy, design and live experiences.
Since 2017 we have built and operated our own consumer platforms while partnering with leading brands across Southern Africa. That position lets us understand how people interact with brands first — then turn those insights into experiences that deliver measurable business results.
Today we help brands launch products, engage communities, activate spaces and create memorable customer journeys.
A2
What we do
Consumer engagement
Helping brands connect with real people.
- Brand activations
- Product launches
- Sampling campaigns
Experience delivery
Turning ideas into reality.
- Event production
- Project management
- Venue transformation
Experience infrastructure
Building tomorrow's capability.
- Branded environments
- Exhibition spaces
- Custom fabrication
- Structural design
Today we partner with specialist fabricators while steadily building our own infrastructure capability.
A3
The loop
From insight to experienceSix stages · repeating
We run our own events. That is where the insight comes from.
Most agencies design for consumers they have only read about. We operate our own consumer platforms, so every project starts from behaviour we have watched first-hand — then loops back through measurement into the next one.
Every project benefits from years of testing, learning and refinement through our own events and corporate campaigns.
B1
Solutions
- B1.1 Launch experiences Product launches and media experiences.
- B1.2 Brand activations Consumer engagement campaigns.
- B1.3 Event experiences Corporate conferences, festivals and public events.
- B1.4 Retail experiences Store launches and customer engagement.
- B1.5 Outdoor experiences Roadshows, pop-ups and community campaigns.
B2
Select clients
Coca-Cola
Visa
Old Mutual
MultiChoice
Schweppes
Castle Lite
Holiday Inn
Mosi Wines & Spirits
Kumusha Wines
Greens Supermarket
Kuva Travel
Croco Motors
Premium Mobility
Country Foods
Bull Red Distribution
Kings Pharmacy
Victoria Falls Carnival
Hillside Dams Conservancy
ZimParks
B3
Why Lemongroove
01 · Brands
Looking to launch, engage and grow
Product teams and marketers who need an audience to actually show up, and remember it afterwards.
02 · Organisations
Creating meaningful stakeholder experiences
Institutions, NGOs and corporates bringing partners, staff and communities into one room.
03 · Event owners
Seeking experience design and execution partners
Festival and conference owners who want a professional partner from concept through completion.
We own experiences
We operate our own consumer platforms.
We understand people
Everything starts with consumer behaviour.
We think before we build
Strategy always comes before execution.
We deliver end‑to‑end
One partner from concept to event completion.
On sale now
Saturday 29 August 2026 · 9AM–6PM
Munch & Sip Pantry
Get tickets Prefer to pay by EcoCash or transfer? Choose it at checkout — you'll get a QR code and enter your transaction reference. Event details
B4
Start a brief
Tell us what you're trying to make happen.
The more you can tell us up front — timing, scale, whether the venue is settled — the sooner we can come back with something useful rather than a list of questions.
- Every enquiry reaches the same team. There is no gatekeeping queue.
- If you would rather just talk, the studio line is in the next section.
Form not loading? Open the enquiry form in a new tab or write to info@lemongroovebrands.co.zw.
B5
The future
Building Africa's next generation of brand experiences.
Today, Lemongroove helps brands design and deliver memorable customer experiences. Tomorrow, we are investing in the infrastructure, systems and design capabilities that will shape the future of live experiences across Africa.
Join us as we reimagine how brands show up in Africa — through story-rich events, food-led campaigns and creative collaborations that leave a lasting mark.
DesignEngageBuild
Studio
10 East Road
Avondale, Harare
Zimbabwe
Online
Work with us
Apply to the partner network
Suppliers, traders, talent and crew
Client lounge
Lemongroove Trading (Pvt) Ltd
TIN 2000869334
National Arts Council registered
PMZ certified project managers